Putting Patients First—Period

For Doctors Without Borders’ 2022 public service announcement spot, we wanted to highlight how patients are front-and-center in everything they do. We did this using visuals that showed their medical care in action and narration that tugged at heartstrings.

Team

Creative Direction: Megan Malloy, Rachel Kopilow

Copywriting: Megan Malloy

Edited by: Esther Chan

Agency: Blue State

Client: Doctors Without Borders

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