Turning grief into action
In the wake of the Pulse nightclub shooting on June 12, 2016, my team mobilized quickly to transform the shocking tragedy into sustained policy change that would prevent future mass shootings.
A rallying cry that honored the LGBTQ+ community
Disarm Hate became the rallying cry we chose to demand lawmakers pass legislation that would keep guns out of dangerous hands. We repurposed the iconic Pride flag to honor the LGBTQ+ community while also centering the color orange — the official color of gun violence prevention.
Disarm Hate drove thousands of calls to Congress and the brand showed showed up at dozens of Pride marches in June 2016.
The groundswell of support for gun reform reached a fever pitch, resulting in a historic sit-in in the House and an all-night filibuster in the Senate.
